title: Wall
(Interactive light box)
year 2000
size 400 cm x 200 cm x 60 cm
material: metal construction, opal-like acrylic sheet, aluminum, neon lights,
PC hardware & software, self-adhesive plastic foil

The WALL is an interactive object that reacts to your moving. It is trying to start to communicate with you through light text fields
and identical sound recording. Cold minimalist object, "light advertisement" is changing into the living, hard defining electrobeing
that calls for your attention.

Brief content of the questions:
I love you.
I want to change the color of my body.
I want to be raped by you.
Where are you going to, you fucking bastard?
Is God equal for everybody?

These texts are ready-mades from TV screen, from television love-stories to advertising spots. The concept of the object has the ambition to be placed to the public space, for example to a hypermarket. Its design corresponds to the spirit of advertising aesthetics. Project The Wall represents in metaphorical sense mixer that mixes in random interval various texts with references to different social strata. The project originates from the concept elaborated in the year 1996. The fundamental idea is based on the topical reflection of society. It reacts to the situation in the sphere of mass media, to issues connected with advertising and advertising strategies, private and state TVs and their influence to mass thinking. It reflects political media strategy, social situation in the country we